One of India’s leading packaged drinking water brands- Bisleri International has forged a strategic partnership with the Professional Golf Tour of India (PGTI) to become its official hydration partner.
The collaboration spans across 15 tournaments in India which will take place at some of the most challenging and prestigious golf courses in the country.
With this development in place, the legacy hydration brand furthers the sports marketing element of its brand strategy to build and connect with its large consumer base, especially GenZs, and seals its position as the preferred hydration choice for fitness enthusiasts.
Currently, Bisleri has a robust sports marketing program across genres with hydration partnerships ranging from five Indian Premier League teams (Mumbai Indians, Gujarat Titans, Royal Challengers Bengaluru, Rajasthan Royals, Delhi Capital), five Indian Soccer League Teams (Mumbai City FC, Bengaluru FC, Kerala Blasters FC, Chennaiyan FC and FC Goa), all four Procam International Marathons, five teams in the UAE IL T20 League, Ultimate Table Tennis League, Professional Golf Tour of India, MotoGP Bharat and the National Games.
Commenting on the partnership, Tushar Malhotra, Director of Sales and Marketing, Bisleri International, said, “Bisleri has been championing the cause of hydration through a robust sports marketing program and has built a strong emotional connect with the consumers. I am thrilled to partner with the Professional Golf Tour of India and associate with Golf, which is a unique sport that challenges both physical and mental endurance.”
To this, Uttam Singh Mundy, CEO, Professional Golf Tour of India, added, “We anticipate a highly competitive second half of the PGTI season. Our efforts have been focused on delivering maximum playing opportunities and we are confident that the professionals will enjoy the experience. We extend our gratitude to all the brands that have partnered with us this season, providing vital support to the growth of golf in India. We look forward to a long and mutually beneficial collaboration. Wishing all the players the best of luck as we enter the exciting second half of the season.”
