One of the leading imaging technology companies with over 90 years of pioneering legacy in photo imaging, FUJIFILM INDIA has onboarded Bollywood celebrities- Kartik Aaryan and Kriti Sanon as the latest brand ambassadors for its instant camera range- INSTAX.
Offering the nostalgic allure of click-and-print photography, INSTAX, which is a part of FUJIFILM India and a pioneer in the instant photo segment, with this partnership in place aims to enhance its brand presence and resonance, encouraging audiences to immerse themselves in a ‘vibrant culture’ of photography.
With their vast fan followings, the two celebs as per the brand will serve as perfect ambassadors as they perfectly embody the INSTAX spirit and shall help connect the brand with a younger audience in India.
That being said, while Sanon is known for her vibrant fashion sense which complements Fujifilm’s colorful instant cameras, Aaryan’s infectious smile and spontaneity align seamlessly with the candid charm of INSTAX, the camera series which celebrated its 25th anniversary last year after being introduced by Fujifilm to India in 2012.
Riding on the range’s success, INSTAX has expanded its retail footprint from 1,500 to 2,500 stores, resulting in an annual growth rate exceeding 50% and currently has in-store expansion plans which span across major cities and online platforms with a strategic focus on Gen Z.
Most recently, FUJIFILM also launched their group purpose- “Giving Our World More Smiles” and this new collaboration in a way exemplifies their commitment to spreading joy and creativity through their products and services, fostering lasting memories for their customers, business partners, and photography enthusiasts.
Sharing her excitement on joining INSTAX as brand ambassador, Sanon said, “I am excited to join the INSTAX family and share this unique experience with others. I’ve cherished INSTAX for years, curating a scrapbook of cherished moments with loved ones. Each INSTAX print signifies a special memory, evoking a rush of emotions which is unmatchable in this digital era. The playful and aesthetic design of their cameras and printers perfectly complements my personality, making INSTAX an essential part of my life.”
Adding to this Aaryan mentioned, “I live in the moment and cherish capturing candid moments on the go. INSTAX is my constant companion during travels for shoot and vacation. I love sharing INSTAX prints with my near and dear ones as a heartfelt, personal gift from me. I have captured so many personal candid moments with Katori and my family and hanged on my house walls. Each print holds a unique memory, preserving moments of joy that I can share with others, creating lasting bonds through the magic of instant photography.”
Commenting on the development, Koji Wada, Managing Director, FUJIFILM India, stated, “We are delighted to welcome Kartik Aaryan and Kriti Sanon to the INSTAX family. Their energy and enthusiasm perfectly align with our Group Philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy INSTAX stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India.”
Similarly, Arun Babu, Associate Director and Head of Digital Camera, INSTAX and Optical Devices Business, FUJIFILM India, stated, “With Kartik and Kriti on board, we aim to enhance our brand reach and connect with the youth. INSTAX is a celebration of life’s moments, and our new ambassadors perfectly align with this spirit. Leveraging their popularity, we intend to broaden the INSTAX brand across India, promoting a vibrant ‘culture of photography’ where capturing and sharing moments is a joyful part of everyday life.”
