Every year, India doesn’t just celebrate festivals – it performs them. From dressing up and decking out homes to bingeing ads, reels, and mithais in equal measure – this is the country’s most emotionally charged, commercially driven season. The one where marketers pull out every storytelling trick, brands go full throttle on campaigns, and consumers turn shopping into a sport.
But this festive season, something shifted. The conversations weren’t just about discounts and celebrity ads. They were about what truly moved people. What they cared about, clicked on, and added to cart – and what they didn’t.
And that’s where Marketing Mind’s first-ever Festive Consumer Report was born.
This isn’t another report built on speculation or industry assumptions. It’s drawn straight from the audience – thousands of voices across social media who shaped India’s festive story in real time. The idea wasn’t just to measure what people bought, but to decode why they did – what drove the emotion, the decision, and the dopamine behind every purchase.
Because let’s face it – festive marketing today isn’t about products. It’s about participation.
From emotional storytelling and influencer fatigue to quick-commerce impulses and category dominance, this deep dive captures the real patterns behind India’s most celebrated quarter. But it doesn’t stop at numbers; it reads between them. It connects behaviour to culture, clicks to context, and data to the deeper truth of what drives a billion people to celebrate, spend, and scroll.
For marketers, it’s a mirror to the consumer they think they know.
For creators, it’s a reality check on what actually resonates.
And for anyone who loves decoding India – it’s a front-row seat to the chaos and charm of a nation that turns every festival into a movement.
So yes, the lights have dimmed, the carts have emptied, and the reels have slowed down – but the insights are just beginning to glow.
Our Festive Consumer Report 2025 is coming soon. And it promises to make India’s favourite season your biggest learning curve.
