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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

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    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Home Digital Media

Watch Out How Hike Beats Whatsapp By This In-App Electronic Payments

MMDesk by MMDesk
June 26, 2017
in Digital Media
A A

Indian instant messaging platform Hike launched an in-app electronic payments wallet for digital transactions. They have become the first messaging platform in India to do so.

CEO Kavin Bharti Mittal explained that this new version of Hike will allow free bank-to-bank transfer via Unified Payment Interface and also direct recharge from the app.

He declared that this feature would be available for Android and iOS users by June 25 and the wallet feature will be available to Apple users by end of July.

According to Google-Boston Consulting Group (BCG) study, Indian digital payments industry will grow to $500 billion by 2020, contributing to 15% of GDP.

Mittal also said Hike had been working on the new update for over six months.

“With Hike 5.0, we have reduced the app size to just 25MB despite adding all these features and have also added 128-bit SSL encryption to ensure that communication across the air and wire networks, is completely encrypted.”

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