Bodhi Tree Multimedia has secured a mandate from the Government of Assam to develop, launch and manage the state’s official digital content platform. Under the mandate, the company has been tasked with overseeing platform development, content strategy, subscription management, monetisation architecture and long-term operations.
The platform has been designed as a digital destination for regional entertainment, cultural programming, heritage content, live events, films, music and creator-led storytelling. It has been planned for deployment across mobile, web and connected television platforms to improve access to Assamese content for audiences in India and overseas.
The mandate has marked Bodhi Tree Multimedia’s expansion beyond content production into platform ownership, lifecycle management and technology-led service revenues. The company has stated that it will manage the platform’s development and operations while leveraging its content and distribution capabilities.
The platform has been developed in partnership with Mogi OTT and has been powered by Google Cloud infrastructure. The technology stack has included a dedicated content delivery network and Kubernetes-based auto-scaling capabilities to support platform operations.
The project has already entered an advanced execution phase. The core technology architecture has been substantially completed, while work has continued on branding, content onboarding and ecosystem development.
Mautik Tolia, Managing Director and CEO, Bodhi Tree Multimedia, said: “This mandate reflects the expanding role of media companies in building digital ecosystems, not just creating content. We believe the future of the sector lies at the intersection of storytelling, technology and distribution infrastructure. Assam’s vision to create a dedicated digital destination for its cultural and creative economy aligns strongly with this opportunity. For Bodhi Tree, the project adds a new dimension to our business model through long-term platform management capabilities while creating a scalable framework that could find relevance across multiple regions in the years ahead.”
