Wirality has appointed Keerthi Kumar.R as its new Head of Business, strengthening its leadership team as the agency continues to expand its digital and influencer marketing offerings. He announced the new role via a heartfelt LinkedIn post.
Kumar joins Wirality from SW Network (Sociowash), where he served as Business Head from December 2024 to March 2026. Prior to that, he was AVP – Account Management at Leo Burnett India from December 2023 to December 2024.
Before joining Leo Burnett India, Kumar spent two and a half years at FoxyMoron. He served as Business Head – South from July 2022 to December 2023, following a stint as Group Account Director from July 2021 to July 2022.
Earlier in his career, Kumar was Digital Marketing Manager at HealthCare Global from March 2020 to June 2021.
He also spent more than three years at Dentsu Webchutney, where he held multiple account management roles. He was Account Director from April 2019 to March 2020, Associate Account Director from May 2018 to May 2019, and Account Supervisor from December 2016 to May 2018.
In addition to these roles, Kumar has gained professional experience at organisations including Phantom Ideas, FireBringer Media, Maximizer e-Services and Goldman Sachs.
