India’s mystery spinner Varun Chakaravarthy has starred in a reel as part of Pocket FM’s new digital campaign titled “Unwanted Advice ft. Varun.”
In the Instagram video, Chakaravarthy is seen surrounded by a group of self-proclaimed cricket experts, each dishing out unsolicited tips — from perfecting the googly to mastering spin on challenging tracks. As the voices get louder, Varun calmly plugs in his earphones and escapes into his own world, subtly delivering the campaign’s core message: unplug from the clutter, and listen to something meaningful.
The reel is part of Pocket FM’s larger campaign — “India, Kuch Acha Suno!” — which encourages audiences to tune out everyday noise and distractions and instead engage with content that’s enriching and entertaining.
Link to the campaign:
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Speaking on the collaboration, Chakaravarthy said, “There’s always advice coming in from all sides about everything in life. I believe in making my own choices and focusing on my own game. Pocket FM has set the right vibe with their tagline, ‘India, Kuch Acha Suno!’ — it’s relatable, and sends across the message of unplugging noise and tuning in to good content. I also subscribe to this thought.”
Vineet Singh, Head of Brand Marketing & Communications at Pocket Entertainment, adds, “Varun Chakaravarthy is a fine example of how one’s hard work, sharp focus, and dedication can lead to unimaginable heights of success. His philosophy aligns with our tagline ‘India, Kuch Acha Suno!’, which is all about eliminating unwanted surround sound and focusing on tuning into something valuable and good.”
