boAt has launched a new digital campaign, ‘Approved By’, for its recently introduced Airdopes ProClip, aiming to address common consumer concerns around the emerging open-ear audio category through celebrity-led demonstrations.
The campaign features actor Sonam Bajwa and creator-actor Ambrish Verma in two separate films, each focusing on a key question consumers often have about open-ear earbuds: whether they stay securely in place and whether they offer a private listening experience despite their open design.
In the first film, Bajwa tests the Airdopes ProClip’s secure fit through energetic dance moves, rapid movements and hair flips, concluding that the earbuds remain firmly in place. The second film sees Verma navigating a busy film set while listening to audio at full volume, demonstrating the product’s ability to deliver private listening while allowing users to remain aware of their surroundings.
According to the company, the campaign uses everyday scenarios to simplify the open-ear audio category for Indian consumers by showcasing the balance between comfort, situational awareness and audio privacy.
The campaign is live across boAt’s digital and social media platforms.
Link to the campaign films:
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Commenting on the campaign, a boAt spokesperson said, “With open-ear audio still an emerging category in India, consumers naturally have questions around fit, comfort and privacy. The ‘Approved By’ campaign was created to answer these questions through real-life situations that make the category easier to understand and experience.”
