Bisleri International has signed a three-year partnership with the HSBC Rugby Premier League (RPL), becoming the league’s Official Hydration Partner from Season 2 onwards.
Under the agreement, Bisleri will provide hydration support to national and international men’s and women’s players participating in the league over the next three seasons.
The partnership marks another step in Bisleri’s expanding sports marketing strategy, reinforcing its focus on athlete wellness and consumer engagement through sporting platforms.
Launched by GMR Sports in association with Rugby India, the HSBC Rugby Premier League has emerged as a key platform for promoting rugby in the country. Season 2 will also feature women’s franchises in Hyderabad, broadening the league’s footprint.
Beyond player hydration, the collaboration will include digital-first campaigns, on-ground activations, in-stadium experiences and community-led initiatives aimed at enhancing fan engagement and growing the league’s reach.
With team squads finalised, Season 2 of the HSBC Rugby Premier League is set to be its biggest edition yet, with Bisleri supporting athlete performance while strengthening its association with Indian sport.
Reflecting on the multi-year association, Tushar Malhotra, Director of Sales & Marketing, Bisleri International, said, “We are proud to partner with the HSBC Rugby Premier League at an exciting phase of its growth. Over the next three years, we look forward to supporting both men’s and women’s players while contributing to the development of rugby in India. As the sport continues to build momentum, this partnership gives us an opportunity to strengthen our association with Indian sport and reinforce the importance of hydration and athlete wellness.”
Sujoy Ganguly, CMO, GMR Sports, continued, “As we look ahead to building RPL over the long term, it is essential for us to align with partners who bring both credibility and a deep understanding of athlete needs. Bisleri’s legacy and expertise in this space ensure that we can consistently deliver high standards of support to players, including the expanding pool of women athletes. Together, we are committed to strengthening the foundation of rugby in India and creating an environment where athletes can thrive, and the league can evolve into a benchmark for sporting excellence.”
