Bvlgari has appointed Bollywood actor Shahid Kapoor as Friend of the House, marking the luxury Maison’s first fragrance partnership with a male personality in the Indian market.
As Friend of the House, Kapoor will represent a selection of Bvlgari’s fragrance portfolio, including the Bvlgari Man and Bvlgari Le Gemme collections.
The partnership aligns Kapoor’s on-screen persona and style with the brand’s values of charisma, versatility and confidence.
The Bvlgari Man collection explores the relationship between man and nature, with each fragrance inspired by the strength of natural elements. Meanwhile, Bvlgari Le Gemme draws inspiration from rare gemstones, reflecting the Maison’s craftsmanship and olfactory artistry.
The association further strengthens Bvlgari’s presence in India’s luxury fragrance market while expanding its roster of celebrity partnerships through Kapoor’s appointment as the face of its men’s fragrance collections.
“I’ve always believed that fragrance is an extension of one’s personality. What stood out to me about Bulgari is how every scent feels distinctive, confident, and memorable in its own way. I am delighted to begin this journey with the Maison,” said Shahid Kapoor.
