Traya, the science-led hair loss solutions brand, has launched a new brand film featuring actor and comedian Sunil Grover. The film, inspired by a real customer’s transformation, aims to debunk the persistent myth that hair, once lost, cannot grow back.
The narrative centres around a young man who hears the oft-repeated line, “Baal ek baar gye toh wapas nahi aate”, from a skeptical uncle. This moment reflects a widespread belief in India that hair loss is irreversible, often intensified by the frustration of trying ineffective treatments. The twist arrives when Grover, playing an observant character, points to a striking contrast, the protagonist now has better hair than in his own wedding photo.
The film is drawn from the experience of Nikhil, a Traya customer who has shared, “I look better now than I did in my wedding photos. Losing hair isn’t easy, it took a toll on me for years. I remember hiding under a cap to cover my scalp. But today, I look better, feel better, and I couldn’t be happier. And it’s all thanks to Traya. I’ve regained my confidence and my youth.”
His transformation has been achieved through Traya’s holistic treatment plan. The brand has said the goal is to shift perceptions around hair loss from being a cosmetic issue to an internal health concern.
“This campaign is about breaking the cycle of hopelessness that so many people feel when they experience hair loss and rewriting a belief that has held so many hostage. Nikhil’s story isn’t just inspiring, it’s proof that the right approach works. It is a reminder that when we look at hair loss as an internal problem rather than a cosmetic issue, real results can be achieved. We didn’t want fiction. We wanted honesty,” said Saloni Anand, Co-founder of Traya.
