Amazon MX Player has launched a new campaign celebrating Indian entrepreneurship and innovation ahead of the release of its upcoming original series, Made in India: A Titan Story.
The cinematic montage film opens with actor Jim Sarbh narrating a series of doubts and criticisms that have historically been directed at Indian entrepreneurs and businesses. The campaign then pivots to highlight founders and business leaders who have successfully built category-defining brands despite such skepticism.
Featuring entrepreneurs from sectors ranging from technology and education to beauty, health and space-tech, the film showcases business leaders including Gaurav Khatri of Noise, Ankur Warikoo, Pavan Guntupalli, RS Sodhi, Jitendra Chouksey, Parul Gulati, Sandeep Engineer, Pawan Kumar Chandana, Shashank Mehta, Abdul Majeed and Diipa Büller-Khosla.
The campaign positions these entrepreneurs as examples of businesses that challenged conventional thinking and built successful brands across categories such as smart wearables, online education, mobility, dairy, health and wellness, beauty, manufacturing, food and space technology.
Amazon MX Player said the film serves as a prelude to Made in India: A Titan Story, a series inspired by the journey of Titan and its founding vision under the leadership of the late Xerxes Desai. The show stars Naseeruddin Shah and Jim Sarbh.
By bringing together contemporary founders and referencing one of India’s most recognised homegrown brands, the campaign aims to draw a connection between the country’s early industrial pioneers and a new generation of entrepreneurs building businesses across emerging sectors.
The campaign is currently live across Amazon MX Player’s digital and social media platforms.
Watch the campaign here:
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