Spalba has appointed Tanima Tripathi as Creative Director – Strategy & Concepts. She is based in Gurugram, Haryana, and will be responsible for leading strategy-led creative direction and narrative development.
She announced this move via a linkedin post.
Prior to this move, Tripathi served as Deputy General Manager – Creative Strategy at Tribes Communication from June 2023 to February 2026, where she worked on marketing strategy and branding mandates.
Earlier, she was associated with WALK Experiential Marketing & Management for 1 year and 9 months. Between November 2022 and June 2023, she worked as Group Account Manager – Strategy & Client Servicing. Before that, from October 2021 to November 2022, she served as Senior Manager – Strategy & Client Servicing, based in Gurugram.
In January 2020, she joined STCH Integrated Marketing Solution as Client Servicing Manager, a role she held until June 2020.
Tripathi spent over four years at Candid Marketing from September 2015 to January 2020. During her tenure, she held multiple roles including Manager, Senior Account Executive – Client Servicing, and Assistant Manager, handling client servicing and account management responsibilities.
