Nestlé India stepped up investments behind its brands in the first quarter of FY27, increasing advertising spends by over 40% year-on-year even as it maintained healthy profitability and delivered robust volume-led growth.
The FMCG company said it accelerated operational cost savings during the quarter, enabling it to invest more aggressively in brand building while reporting an EBITDA margin of 24.2%. Profit after tax rose 47.9% year-on-year to ₹975.1 crore, while total sales grew 25.4% to ₹6,363.3 crore, driven by strong consumer demand and double-digit growth across all four product groups.
Commenting on the results, Manish Tiwary, Chairman and Managing Director, Nestlé India, said the company continued to strengthen its brands through higher advertising investments while improving operational efficiencies. He noted that the increase in marketing spend was supported by accelerated cost savings, allowing Nestlé India to balance brand investments with profitability.
The company attributed its performance to sustained brand-building initiatives, premiumisation, digital activation and stronger execution across channels. It also highlighted that quick commerce remained a key growth driver for e-commerce, supported by platform-specific packs and increased on- and off-platform media investments.
