Stuti Khanduri has taken on a new role as Senior Brand Manager – ICONiQ White at Allied Blenders & Distillers, marking the next step in her marketing leadership journey within the alco-bev industry. In her new role, Khanduri is expected to lead brand strategy and growth for ICONiQ White, strengthening its positioning in India’s competitive whisky market.
She announced the news via her LinkedIn.
Prior to this, she served as Brand Manager – Scottish Leader at Aspri Spirits from March 2023 to March 2026, where she was responsible for driving brand strategy and market presence for the whisky portfolio.
Before Aspri Spirits, Khanduri worked as Assistant General Manager – Marketing at Copter 7 Official from March 2022 to January 2023, contributing to marketing initiatives and brand development.
She also spent over seven years at Event Capital India as General Manager – Marketing and Business Development from August 2014 to February 2022, where she played a key role in scaling branded properties and partnerships.
Earlier in her career, she was associated with Whistling Woods International as Assistant Manager – Marketing & Communications from October 2009 to February 2013. She has also been associated with Future Education and PepsiCo during her initial career.
