Spotify has launched a new campaign highlighting its Premium features, AI DJ and Lossless Audio, placing them at the centre of everyday listening experiences.
The campaign has focused on two feature-led films that have showcased how AI DJ and Lossless Audio function in real-life scenarios. AI DJ has been positioned as a personalised music curator, while Lossless Audio has aimed to deliver high-fidelity sound quality…
The campaign has been built around everyday listening moments, demonstrating how these features have shaped and enhanced user experiences across different contexts.
The five-week multimedia rollout has spanned digital video, connected TV (CTV), audio, out-of-home (OOH), social media, and on-platform integrations across India. It has also incorporated regional elements, including Tamil and Telugu music, reflecting diverse listening preferences.
