Dentsu Creative Isobar has won the digital and e-commerce mandate for Canon India’s Imaging Consumer Business (ICB). The account has been managed from the agency’s Mumbai and Gurgaon offices.
The agency has been entrusted with leading Canon India’s digital and e-commerce strategy. As per the mandate, it has brought together capabilities across media, data, consumer insights and digital retail to support consumer journeys, improve conversions and strengthen the brand’s presence across digital and retail channels.
The partnership has focused on creating integrated digital experiences by combining audience intelligence with commerce capabilities. The collaboration has aimed to enhance visibility, drive consumer consideration and support business growth through digital and retail initiatives.
The mandate has also covered integrated efforts across creativity, technology and connected experiences to strengthen Canon India’s positioning in the imaging category and deepen engagement with digital-first consumers.
Vishesh Magoo, Assistant Director and Head of Camera Business Unit, Canon India, said, “Our collaboration so far has been extremely encouraging, and we look forward to building on this momentum to deliver impactful campaigns, drive category growth, and create meaningful consumer experiences. With a sharper focus on integration across media and commerce, we are confident of unlocking stronger business outcomes together.”
Sahil Shah, CEO, Dentsu Creative Isobar, said, “We are excited to expand our relationship with Canon India and support the brand’s growth ambitions through a more integrated approach to media and commerce. As consumer journeys continue to evolve, the ability to connect creativity, data, and commerce seamlessly becomes increasingly important. We look forward to partnering closely with Canon India to create meaningful consumer experiences and drive sustained business impact.”
Shanu Jain, Managing Partner, Dentsu Creative Isobar, said, “This expanded mandate reflects the trust we have earned through a partnership built on performance, collaboration, and a shared ambition for growth. As consumer journeys become increasingly interconnected, the opportunity lies in creating experiences that seamlessly bridge discovery, consideration, and purchase. By bringing together our integrated capabilities across media, data, and commerce, we look forward to helping Canon India strengthen its leadership in the category, accelerate growth, and unlock new avenues of innovation and consumer engagement.”
