| 2 minutes read

2 minutes read

SonyLiv’s New Campaign Aims For Online Ultimate Cricket Destination

| Published on June 26, 2017

SonyLIV, Sony Pictures Networks India’s digital platform, started its latest campaign, ‘Jahaan Fan Dikhe Bol Do’, to telecast Indian cricket on their platform in a grand way.

After the completion of Champions Trophy 2017, Team India is all set for playing against West Indies, SriLanka and South Africa in this season. SonyLIV eyes to broadcast these matches live on their platform this long season.

What Is The Video About?

The video starts with a night-time security guard who is watching a match on a small television screen. The video shows how various people around India follows Cricket like a religion. How close they are attached to the game. People in India can go to any extent to watch a match and get details of a game. The video depicts that madness of Indian crowd very well. The video ends with the lines, ‘Jahaan Fan Dikhe Bol Do! – Ki India ka cricket ab SonyLIV par’.

Who Said What?

Uday Sodhi, EVP and Head – Digital Business, SonyLIV, said,

“By making India’s international cricket tour available to SonyLIV audiences we intend to reinforce our credentials as the online destination for fans to enjoy an ultimate cricketing experience. ‘Jahaan Fan Dikhe Bol Do’ fuels the passion that rages within each fan while celebrating this sport. The campaign urges cricket fans to spread the cheer and unite in the rallying cry of superior sporting action.”

Paritosh Srivastava, COO, Publicis Communications, said,

“Indian cricket being available on SonyLIV is a huge opportunity for us to leverage to attract fans to our platform. The tougher part of this campaign was to come up with an idea on cricket that is fresh and unseen. We believe that ‘Jahaan Fan Dikhe Bol Do’ captures the true spirit of the Indian fan and does justice to the fervour of cricket is on our country.”

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