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Snapdeal CEO Explains Why New FDI Policies Will Help Both Sellers And Buyers

| Published on December 29, 2018

Indian government has issued new policies for operating e-commerce business in India. According to the latest norms from FDI, companies including Flipkart, Amazon will not be able to sell their own products from now on.

The revised policy, which will be implemented from February 1, 2019, also avoids the digital retail portals from directly and indirectly influencing the price of goods and services. The policy also dictates that e-commerce platforms providing a marketplace will not exercise control or ownership over the inventory.

Snapdeal CEO Kunal Bhal recently talked over this issue and explained how it will bring the required balance in e-commerce for the growth of the online industry with gains for both sellers and buyers.

“The FDI in marketplaces is meant to enable growth of India’s micro, small and medium enterprises (MSMEs) and the changes in policy will help create a level playing field for all sellers,” Kunal Bahl said in a statement.

On explaining why experts believe that the micro-merchants will be able to use all the industries’ best practices that are globally renowned in a much more organized manner. This will make sellers from the country smarter to open their own online stores also.

Amazon India is still evaluating the policy as one of the representatives said “We are evaluating the circular”.

The renewed policy will ensure all micro-merchants can participate without the fear of being left out, said the chief executive of digital payments provider and e-commerce platform Instamojo Sampad Swain.

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