Z has appointed Tejkarran Singh Bajaj as Business Head of Zee5 India. In this role, he has taken responsibility for leading the platform strategy and driving growth across content, consumer engagement, monetisation, partnerships and the overall digital ecosystem. He has been based out of the company’s corporate office in Mumbai and has reported to Amit Goenka, President – Digital Businesses and Platforms, International Linear Business, Enterprise Technology and Broadcast Operations & Engineering.
The company has also transitioned Siju Prabhakaran to oversee the expansion of Zee5 globally.
Z has continued to take steps to accelerate its digital business by enhancing profitability and building scalable growth. The company has aimed to strengthen its content offerings, user experience and value-led integrations to unlock new monetisation avenues and achieve its long-term aspirations. The appointment of Bajaj has formed part of this effort.
Bajaj has brought over two decades of experience across OTT, television, branded content, platform strategy and audience growth. Prior to this appointment, he has been associated with Jio Studios as Senior Vice President and Head – Originals, where he led the original content business across genres, languages and OTT partnerships.
He has previously been part of the founding leadership team at Zee5, where he played a key role in shaping the platform’s early content strategy and commissioning several successful original titles.
Over the years, he has also held leadership roles at Maxus (GroupM), NDTV, Endemol India, Miditech and Essel Vision Productions.
