Interbrand, a leading brand consultancy, has unveiled its highly anticipated 2023 Breakthrough Brands Report, showcasing the rising stars that are shaking up the global market and reshaping consumer behavior. This year’s report highlights a diverse range of innovative brands that span various sectors.
The standout names of this list are- OpenAI, which achieved remarkable success with its ChatGPT platform, attracting 1 million users in just 5 days. Neko Health, an affordable health-tech experience founded by Spotify’s Daniel Ek, brings a new dimension to AI-driven healthcare. Fishwife introduces a sophisticated take on tinned fish, while Betterhalf, a matrimony app popular among 100 million Indian professionals, revolutionized the matchmaking industry.
The report also features notable brands such as Zepeto, Asia’s largest metaverse platform, and KidSuper, a creative studio capturing Gen Z’s design language through expressive streetwear. Obsess, a digital commerce disruptor, and Eight Sleep, purveyor of luxury ‘sleep pods,’ showcase the growing importance of immersive experiences and advanced technology in the retail and wellness sectors.
In partnership with Vox Media, Interbrand’s Breakthrough Brands Report emphasizes the brands’ ability to address core human needs and cultural shifts. These brands transcend traditional industry boundaries, reflecting the evolving nature of modern businesses.
With a strong commitment to diversity and inclusion, over 50% of the featured brands have founders or C-suite members who are women or people of color. This reflects the increasing recognition of the importance of diverse perspectives in driving innovation and success.
As Interbrand has consistently predicted the rise of future industry leaders, the Breakthrough Brands Report has gained significant influence. Past editions accurately identified companies like Slack, Maven Clinic, and Headspace before they achieved widespread recognition.
The 2023 report not only celebrates these disruptive brands but also provides valuable insights into the evolving landscape of business and consumer expectations. With innovation at the forefront, these Breakthrough Brands are rewriting the rules and carving out a new path for success in a rapidly changing world.
As Daniel Binns, Global Chief Growth Officer and CEO of Interbrand New York, points out, “Brands making bold moves to stand out have the best chance of being successful.” With this in mind, the Breakthrough Brands Report serves as a compass, guiding both established companies and aspiring entrepreneurs towards future growth and relevance in the global marketplace.
Neha Singh, Founder and CEO of Obsess, adds, “The next few years will be pivotal for the retail industry to adapt as virtual stores become a mainstream way for brands to form deeper connections with consumers.” The report’s insights encourage businesses to embrace new technologies and strategies to stay ahead in the ever-evolving market.
As the 2023 Breakthrough Brands Report demonstrates, these emerging disruptors are not only shaping their respective industries but also leaving an indelible mark on the world of business, innovation, and consumer experiences.
Interbrand’s 2023 Breakthrough Brands
Interbrand’s 2023 Breakthrough Brands feature a diverse lineup including OpenAI, Zepeto, Eight Sleep, CAKE, HiPhi, KidSuper, Fishwife, Bilt, Betterhalf, Obsess, Neko Health, Sila Nanotechnologies, Acid League, Augustinus Bader, Blank Street, Candela, Caraway, Chopova Lowena, Crumbl Cookies, DRESSX, Fisker, Fly by Jing, Jolie Skin Co, Maude, Ono, Our Place, Season Eqpt, Slutty Vegan, Talea, and Topicals.