Ganesh Chana Sattu, a roasted gram flour brand from Ganesh Consumer Products, has launched a new campaign featuring Ravindra Jadeja. The campaign has been conceptualised by TBWA\Lintas and has focused on positioning sattu as a natural source of energy.
The campaign film has highlighted sattu as a traditional, natural ingredient and has used exaggerated visuals to depict high energy levels. It has used Jadeja’s on-field athleticism to present the idea of enhanced performance driven by a natural drink.
The initiative has aimed to build brand awareness and has tapped into increasing consumer interest in natural, high-protein nutrition options. It has positioned Ganesh Chana Sattu as a functional beverage suited for sustained energy.
“Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.” — Devansh Mimani, Director, Ganesh Consumers Product.
“The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding, making him an ideal face for a drink that celebrates the power of natural fuel.” — Tritirtha Chatterjee, Unit Creative Director, TBWA\ Lintas
