PeopleStrong has appointed Adishri Charla as Senior Vice President – Marketing. In this role, she has been tasked with leading the company’s global brand and marketing strategy, while supporting growth and customer engagement as the HR tech firm expands across India, Asia, the Middle East and other emerging markets.
The development has been shared through an official announcement by the company.
Charla has joined PeopleStrong from UiPath, where she has served in multiple marketing leadership roles, most recently as Director and Head of Marketing for India and SAARC. During her tenure, she has worked on integrated marketing strategies, brand positioning and customer engagement programmes as the company expanded its regional presence.
PeopleStrong has been backed by Goldman Sachs Alternatives and has onboarded enterprises across India and the Middle East including Force Motors, Apollo Hospitals, DS Group, Omantel, Al Nabooda Automobiles and NFPC. The company has also received recognition at the ET Human Capital Awards as Technology Solution Provider of the Year and at the People Matters Infini-T Awards as HR Tech Provider of the Year. It has also been named Customers’ Choice of HCM Suites in the Gartner ‘Voice of Customer’ Report for enterprises with over 1000 employees for four consecutive years from 2022 to 2025.
Prior to UiPath, Charla has worked at Oracle India, where she has led go-to-market strategy and marketing programmes for systems and cloud infrastructure offerings. Earlier, she has worked at IBM India focusing on global product marketing and marketing analytics.
“We are very excited to have Adishri join the team at PeopleStrong,” said Sandeep Chaudhary, CEO, PeopleStrong. “Over the past few years, we have established our brand across India and the Middle East , reaching 500+ Enterprises and serving their critical HR needs. We are now doubling down on these regions and setting up systems and processes for a wider expansion. This needed someone who can connect brand strategy with measurable business outcomes, has successfully run marketing in global organisations and is a great team builder. We evaluated many capable candidates and found Adishri to be most suited to lead our next phase of growth. We are confident she will help sharpen our market positioning and drive disciplined execution aligned to PeopleStrong’s ambitions.”
“I am excited to join PeopleStrong at this pivotal moment in their journey,” shares Adishri Charla. “PeopleStrong is a platform and a brand with enormous potential to reshape how organizations across the region think about HR tech. I believe great marketing creates genuine connections between a brand and its audience while driving measurable business outcomes. I look forward to channeling that belief into building PeopleStrong’s global brand presence, enabling stronger demand generation, and telling the stories that matter most to our customers and the markets we serve”.
