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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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    Can Legacy Remain A Differentiator In Modern Marketing?

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Nokia Announced A New ‘Multi-Year’ Business Venture With Xiaomi

MMDesk by MMDesk
July 8, 2017
in Marketing
A A

Are you surprised? Yes, Nokia and Xiaomi have come up together for a new business venture!

Nokia has been a known name in market but for past few years the new products on market has struck a bit low-chord for the company! It’s branding rights were acquired by another Finnish company HMD Global in the recent past.Since then it has kept a bit low profile in market only launching few products.

Xiaomi on other hand has got some huge profits in market being a Chinese Brand. Their phones have been huge success in market and is well received by the crowd!

Partners

The Agreement

The agreement is basically done upon network solutions where both the brands will work hand in hand. This is a multi-year patent plan where both the companies have collaborated to cross licences of each others products. Xiaomi grabbed in a lot of patents of Nokia sets too.

Nokia will give network infrastructure to Xiaomi which will enhance their battery backup and power longevity. This service would help large web providers and data center operators. Nokia’s recently announced FP4 network processor and a data center fabric solution where both the manufacturers will work on IP routing and data connectivity.

They will also look forward to increase efficiency in virtual reality and Internet platforms. Xiaomi’s Mi Ecosystem loT platform has 60 million connected devices with an average of over 8 million active users on daily basis. That is huge!

Who Said What?

Rajeev Suri, President and CEO of Nokia said,

“Xiaomi is one of the world’s leading smartphone manufacturers and we are delighted to have reached an agreement with them. In addition to welcoming such a prominent global technology company to our family of patent licensees, we look forward to working together on a wide range of strategic projects.”

Lei Jun, Chairman and CEO of Xiaomi said,

“As a company seeking to deliver more exciting technological innovations to the world, we are excited at the opportunity to work more closely with Nokia in future. Xiaomi is committed to building sustainable, long-term partnerships with global technology leaders. Our collaboration with Nokia will enable us to tap on its leadership in building large, high performance networks and formidable strength in software and services, as we seek to create even more remarkable products and services that deliver the best user experience to our Mi fans worldwide.”

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