Nishit Kanchan has been elevated to General Manager and Head of Revenue at Samsung Ads India. In his new role, he is responsible for steering the strategic vision and full P&L of Samsung Ads in India, focusing on scaling the Connected TV ecosystem and leading teams to deliver data-driven solutions for Fortune 500 brands.
He announced this move via a linkedin post.
Prior to this, Nishit served as Sales Head India at Samsung Ads from March 2023 to March 2026, where he built the sales framework for the company and established CTV as a core pillar for brand marketers. He led a national sales team, pioneered native streaming ad formats, and frequently represented the brand at industry forums.
Before that, he was Chief Manager at Samsung Ads from January 2022 to March 2023, part of the founding leadership team responsible for launching and establishing Samsung Ads in India. He evangelized the Smart Screen ecosystem, introduced proprietary ACR technology, and built high-value partnerships across Auto, BFSI, and FMCG sectors.
Earlier, Nishit was Region Head (West) – Colombia Audience Network at Times Internet from April 2018 to January 2022, managing revenue and business development for India’s largest premium audience network. From August 2014 to March 2018, he served as Sales Manager at ZigWheels, overseeing sales and business development during its pivotal growth phase.
Nishit began his career as Web Marketing at Business Standard from June 2012 to August 2014, focusing on digital circulation and monetization initiatives, laying the foundation for his expertise in digital advertising and audience engagement.
