Nester announced onboarding Kunwarjeet Grover as co-founder and CBO. The move marks a step in Nester’s growth journey as it strengthens the leadership to accelerate growth and expansion.
Kunwarjeet Grover comes with a decade of experience in building digital-first brands and has been an integral part of Honasa Consumer and Wellbeing Nutrition, during its growth journey of scale-up across distribution channels and strengthening its e-commerce presence. He has worked with legacy brands like Himalaya, Havells, and Philips as well, which has helped him understand channel distribution and business development.
At Nester, Kunwarjeet will be leading the business strategy, revenue growth, go-to-market strategy, and marketing. Abhinav Singh, Founder and CEO, Nester, will be overseeing new product design, sourcing, operations, and supply chain. Kunwarjeet brings in complementary skills that complete the foundation of a digital-first brand, looking to disrupt the sector. Onboarding Kunwarjeet is a signal for Nester’s ambition to build a design-led brand that is rooted in premium aesthetics, functionality, and technology.
Adding to this, the company aims to accelerate expansion across digital channels with products designed to support daily life.
Abhinav Singh, Founder and CEO, Nester, said, “Kunwarjeet has a wealth of knowledge on how to build digital-first brands and his experience of disruptively scaling consumer brands, which truly aligns with Nester’s goal and vision. As we are building the foundation of our growth journey, we need someone who can build the systems and lead us into the disruptive growth.”
Kunwarjeet Grover, Co-Founder and CBO, Nester, said, “Homeware as a category is waiting to be disrupted and Nester is truly poised to do the same. I am excited to join Nester and become a part of a brand that will lead the transformation of this category and modern living by upgrading Indian homes.”
Prayag Mohanty, Principal at Fireside Ventures, said, “Kunwarjeet has been instrumental in building some of the fastest growing digital consumer brands and we strongly believe that he will be critical in defining the next chapter of Nester. Abhinav and Kunwarjeet as a founding team will bring very complementary skillsets across consumer insighting, product development, brand building and growth hacking. This leadership hiring underscores Nester’s commitment to building long-term value and we at Fireside are excited about the future of Nester.”
Suhail Sameer, Founder and Managing Partner, OTP Ventures, said, “We are thrilled to welcome Kunwarjeet as Co-Founder and CBO of Nester. Kunwar brings digital-savvy marketing combined with deep consumer insights honed at various category defining companies. Along with Abhinav’s strong product and supply chain capabilities, this perfectly positions Nester to scale innovative, customer-obsessed products that redefine everyday appliances.”
