Nat Habit has unveiled a major rebrand under the new identity, Breathe Life, marking its evolution from Fresh Ayurveda to a bolder, purpose-led beauty movement. The brand has introduced a new logo, visual language, and packaging system that collectively embody its renewed promise, “We don’t just make beauty more natural. We breathe life into your beauty.”
The transformation has reflected Nat Habit’s philosophy that beauty should be nurturing yet potent, rooted in rituals, backed by science, and designed to elevate everyday wellness. The new visual identity has featured a chakra-inspired flower logo symbolising vitality and balance, replacing the earlier calendar icon. A grounded typeface has been adopted to convey calm authority, while a vibrant color palette led by orange has replaced the traditional Ayurvedic green-brown scheme, introducing freshness and modernity.
To launch the refreshed identity, Nat Habit has partnered with actor and wellness advocate Sahher Bambba, who has unveiled the brand’s new look through a special video. The rebrand has also been supported by creator-led campaigns and immersive consumer experiences across digital, quick commerce, and retail touchpoints.
This transformation has stemmed from Nat Habit’s introspection of its visual and emotional identity as the clean beauty space matured. While the brand has continued to enjoy strong consumer trust for its preservative-free formulations, it has aimed to bridge the gap between its quiet impact and bold potential.
The refreshed identity has arrived at a time of accelerated growth for Nat Habit, with the brand nearing ₹250 crore in revenue and expanding across 10,000+ retail outlets. The rebrand has been designed to strengthen its presence across new categories and markets, reinforcing its positioning as a modern, authentic, and naturally rooted beauty brand.
“With Breathe Life, we are marking a confident evolution for Nat Habit from Fresh Ayurveda to a bolder, more purposeful expression of natural beauty. Our customers have always felt that Nat Habit is more than a beauty brand; it is a way of living rooted in wellbeing, vitality, and authenticity. This new identity brings that spirit to life, expressing the strength and confidence of modern Ayurveda while staying 100% natural at its core. Breathe Life reflects our belief that true beauty is about feeling alive, balanced, and deeply nurtured,” says Swagatika Das, CEO and Co-founder, Nat Habit.
“Sahher isn’t just a familiar face; she perfectly embodies the spirit of Breathe Life and everything Nat Habit stands for. She represents the harmony of tradition and modernity, blending clarity with confidence, and grace with purpose. Her personal philosophy of beauty mirrors ours, making her the perfect face to usher in this new chapter. Through this collaboration, we aim to build deeper emotional resonance, and connect with a wider community seeking beauty that feels both modern and meaningful,” added Das.
