This Big Fashion Festival, Myntra has unveiled another fun film featuring trios for the ‘Multiverse of Fashion’.
The brand brought together- Neil Nitin Mukesh, Seema Sajdeh, Maheep Kapoor, Bhavana Panday, Shakti, Neeti and Mukti Mohan, and the CID trio- Aditya Shirvastava, Shivaji Satam and Dayanand Shetty.
This quirky campaign is a clever play on their 3X offering (sponsored by brands/sellers/banking partners) to help shoppers get the most value during the Big Fashion Festival (BFF). The film puts a twist on entertainment personalities having something ‘triple’ about themselves, all furious to find out they have been upstaged by Karan Johar and his lookalikes in Myntra’s BFF ad film. The campaign blends humour, nostalgia, and a dash of drama.
Neil Nitin Mukesh, long a meme icon for his ‘triple’ name, kicks things off by storming into the room and declaring himself the “OG triplet-in-one” while ranting about missed opportunities. The scene transitions from one humorous clash to another.
Mukti, and Neeti Mohan can be seen trying to sneak in Shakti Mohan despite her absence, and Seema Sajdeh, Neelam Kothari, and Bhavna Panday from their popular OTT show serving sass and fashion wisdom.
The investigative TV series teams led by Shivaji Satam wraps things up, with Daya dramatically kicking open the door in signature fashion, and Aditya Srivastava declaring, “Yeh hamara crime scene hai Sir!” as they grill the Myntra team for casting Karan Johar over them.
The campaign’s charm lies not just in its humour, but in its relatability to meme culture, bolstered by Neil Nitin Mukesh’s endless memes, cult status of various popular shows and the Mohan Sisters’ sibling banter.
Click here to watch the film-
Creative Credits:
Creative Agency- Leo Burnett, India
Director- Jaunty
DOP- Sparsh Hasija
Production House- SW Studios
