The Coca-Cola Company has unveiled a new global visual identity system aimed at strengthening brand consistency across its global operations. The refreshed design has been introduced to create a uniform brand presence across more than 200 markets and has started rolling out across Latin America, Europe, the Middle East, and Asia.
The updated visual identity has reinforced Coca-Cola’s core brand assets, including its red and white colour palette, Dynamic Ribbon, Arden Square, and Spencerian script. The new system has been applied across packaging, retail environments, equipment, and digital experiences. Coca-Cola Zero Sugar has also received an updated design featuring larger “Zero Sugar” text, a black Dynamic Ribbon on cans, and a black bottle cap on PET packaging.
Alongside the visual refresh, the company has introduced a new Brand Center and Design Intelligence tools for its internal design and marketing teams, as well as agency partners. These tools have been developed to support brand governance, design consistency, and execution across markets.
Arnab Roy, President, Coca-Cola Global Category, said, “Coca-Cola is one of the most recognized brands in the world, and with that comes a responsibility to keep evolving. This refresh is about being clearer and more consistent in how we show up, wherever people experience our brand. By building on the things people already know and love, we’re creating a stronger foundation for growth while staying unmistakably Coca-Cola.”
Rapha Abreu, Global Vice President of Design at The Coca-Cola Company, said, “For over a century, Coca-Cola has been a global symbol of optimism and authenticity. Now, with one seamless visual identity, we can deliver one recognizable brand experience to consumers.”
