Every great campaign has a story.
Some redefine creativity. Some transform businesses. Others spark conversations, build communities, influence culture or change consumer behaviour.
But regardless of where their strengths lie, exceptional work deserves to be recognised in the category that best reflects its impact.
With this philosophy at its core, AdAura Awards 2026 by Marketing Mind has unveiled its complete awards framework, featuring 10 award pillars and 50+ carefully curated categories that celebrate the breadth and depth of modern marketing.
Built around the philosophy of Celebrating the Power of Brand Impact, the inaugural edition of AdAura has been designed to recognise campaigns, brands, agencies and marketing teams that have delivered excellence across creativity, strategy, media, technology, culture and business outcomes.
Whether it’s an integrated brand campaign, an innovative AI-led activation, a purpose-driven initiative, an outstanding influencer collaboration or a memorable festive campaign, AdAura offers a category that reflects the unique strengths of every piece of work.
Nominations are now open, register here.
An Awards Framework Built Around Modern Marketing
Marketing today extends far beyond advertising.
Brands are expected to create experiences, shape conversations, build communities, drive commerce, inspire trust and deliver measurable business impact, all while staying culturally relevant in an increasingly fragmented media landscape.
Recognising this evolving role, AdAura’s awards framework has been structured into 10 specialised award pillars, ensuring every aspect of contemporary marketing finds representation.
The categories have been designed to accommodate organisations across industries, including brands, advertising agencies, digital agencies, media agencies, influencer marketing firms, production houses, startups and in-house marketing teams.
Explore the Award Pillars
1. Aura Supremes
AdAura’s highest honours celebrating the most outstanding achievements across the marketing ecosystem.
- Brand of the Year
- Campaign of the Year
- Creative Agency of the Year
- Media Agency of the Year
- Independent Agency of the Year
- Emerging Brand of the Year
2. Integrated Marketing Excellence
Recognising campaigns that seamlessly combined multiple marketing disciplines to deliver meaningful consumer and business impact.
- Integrated Marketing Campaign of the Year
- Product Launch Campaign of the Year
- Consumer Engagement Campaign of the Year
- Commerce Marketing Campaign of the Year
- Brand Collaboration Campaign of the Year
- Omnichannel Marketing Campaign of the Year
3. Social & Content Excellence
Celebrating impactful storytelling, content innovation and social-first marketing that connected with audiences across platforms.
- Social Media Campaign of the Year
- Meme Marketing Campaign of the Year
- Short-form Video Campaign of the Year
- Long-form Content Campaign of the Year
- Branded Content Campaign of the Year
- Social Engagement Campaign of the Year
4. Creative Excellence
Honouring campaigns that pushed creative boundaries through compelling ideas, execution and storytelling.
- Storytelling Campaign of the Year
- Experiential Marketing Campaign of the Year
- Multilingual Campaign of the Year
- Cultural Impact Campaign of the Year
- Creative Breakthrough Campaign of the Year
5. Influencer Marketing Excellence
Recognising impactful creator collaborations that strengthened brand communication and audience engagement.
- Influencer Marketing Campaign of the Year
- Creator Collaboration Campaign of the Year
- Celebrity Partnership Campaign of the Year
- Regional Influencer Campaign of the Year
- Influencer-led Product Launch of the Year
6. AI & Innovation Excellence
Celebrating technology-led marketing initiatives that enhanced creativity, customer experience and business performance.
- AI-Powered Marketing Campaign of the Year
- Generative AI Campaign of the Year
- AI-Driven Consumer Experience of the Year
- Marketing Innovation of the Year
- Emerging technology Campaign of the Year
- Data-Driven Marketing Campaign of the Year
- CGI & Mixed Reality Campaign of the Year
7. Sports Marketing Excellence
Recognising campaigns that leveraged sports to build stronger consumer connections and memorable brand experiences.
- Sports Marketing Campaign of the Year
8. Festive & Seasonal Marketing Excellence
Celebrating campaigns that successfully captured seasonal and festive moments through creativity, cultural relevance and consumer engagement.
- Festive Marketing Campaign of the Year
- Regional Festive Campaign of the Year
- Seasonal Marketing Campaign of the Year
- Festive Retail Activation of the Year
- Moment Marketing Campaign of the Year
9. Media Excellence
Recognising outstanding marketing initiatives that leveraged the power of media platforms to create meaningful audience engagement and brand impact.
- Print Campaign of the Year
- Out-of-Home Campaign of the Year
- Television Campaign of the Year
- Audio Campaign of the Year
- OTT Campaign of the Year
- Cinema Advertising Campaign of the Year
- Retail Media Campaign of the Year
10. Purpose & Impact Excellence
Celebrating campaigns that created meaningful impact beyond business outcomes by driving positive social, environmental and community change.
- Purpose-led Campaign of the Year
- Sustainability Campaign of the Year
- CSR Campaign of the Year
- Public Awareness Campaign of the Year
Designed for Every Corner of the Marketing Ecosystem
AdAura Awards welcomes entries from:
- Brands
- Advertising Agencies
- Digital Agencies
- Creative Agencies
- Media Agencies
- PR & Communications Agencies
- Influencer Marketing Agencies
- Production Houses
- Marketing Teams
- Startups
- Technology & Marketing Solution Providers
Each category has been developed to ensure that organisations of all sizes—from emerging brands to established market leaders—can showcase work that demonstrates creativity, strategic thinking, innovation and measurable impact.
View detailed category descriptions here.
Choosing the Right Category
A strong entry begins with selecting the right category.
Participants are encouraged to review the complete category descriptions, eligibility criteria and judging considerations before submitting their nominations. Work may qualify for multiple categories where relevant, provided separate entries are submitted for each category.
Nominations Are Now Open
Early Bird nominations are now open and will close on August 15, 2026. Participants are encouraged to submit their entries before the deadline to avail the Early Bird pricing.
AdAura Awards 2026 invites brands, agencies and marketing teams from across India to submit work that has demonstrated creativity, innovation and measurable brand impact.
Whether your campaign redefined storytelling, transformed customer experiences, built stronger communities or delivered exceptional business outcomes, AdAura provides a platform to celebrate the work behind meaningful marketing.
Submit your nominations today and be part of the inaugural edition of AdAura Awards 2026.
