Mother’s Day is more than just a date on the calendar—it is a heartfelt occasion to celebrate the women who shape our lives with unwavering love, strength, and guidance. A mother’s presence leaves an indelible impact, from being the first to cheer us on to standing as a pillar during our toughest times.
Recognising this influence, brands have increasingly stepped up to honour mothers through powerful and emotive campaigns. This Mother’s Day, brands moved beyond the clichés and embraced storytelling that paid tribute to the irreplaceable role mothers play in shaping individuals and communities. From evocative short films to emotionally resonant advertisements, these campaigns celebrated the quiet strength and everyday heroism of mothers.
What makes this year’s celebration particularly notable is how brands have broadened the definition of motherhood. Moving past the traditional image of birth mothers alone, many campaigns also acknowledged the invaluable roles played by nannies who lovingly raise children and first-time mothers experiencing the early, tender days of parenthood. By doing so, brands underscored the idea that motherhood is not confined to biology but is defined by care, presence, and the nurturing spirit that binds families together.
AJIO
AJIO has launched a new digital campaign ahead of Mother’s Day titled Movement of Offended Mothers (M.O.M.). The short film features actor Sheeba Chaddha as the leader of a fictional support group for mothers of India’s most followed influencers and comedians. The campaign highlights how these “superstar kids” often forget to give meaningful gifts, despite their online fame. Using humour and a relatable storyline, AJIO urges consumers to rethink how they celebrate their mothers—starting with better gifting.
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Annapurna Group
This Mother’s Day, Annapurna Group has released a campaign Where Purity Begins,which is not only a celebration of the strength of Indian womanhood, but pays quiet heartfelt tribute to the deep, unspoken power of mothers. Just as a mother remains a quiet, constant force of care and truth, Annapurna pledges to uphold the same values in every product it creates.
Ashok Leyland
Through its mother’s day campaign tribute, Ashok Leyland celebrates the everyday heroism of mothers. The campaign underscores the profound role mothers play in shaping journeys, serving as the protective force behind every great endeavour.
Badshah Masala
This Mother’s Day, Badshah Masala sets out to gently challenge for a meaningful change. Conceptualised and executed by Tonic Worldwide, the Maa First campaign saw popular influencers such as Seema Marathe, Sonia Kotak’s daughter, Ansh Dhote recreate their moms’ favourite dishes and serve them first, flipping the script to show just how much we value her. With the help of Badshah Masala’s Chatbot, influencers created delicious meals with care and intention, celebrating moms not just with words, but with action.
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BIBA
BIBA, in collaboration with Enormous Brands, has launched a Mother’s Day campaign that shines a light on the truth spoken about the emotional invisibility of new mothers. While the world showers love on the newborn, the woman who just gave life often fades quietly into the background. The new film captures the quiet transformation many women undergo post-childbirth. Trading identities, dreams, and desires for diapers, feeding schedules, and constant caretaking. As everyone gathers around the newborn, the mother quietly fades into the background.
boAt X Blinkit
This Mother’s Day, boAt and Blinkit teamed up to launch a cheeky and thought-provoking campaign aimed at Gen Z – because “Happy Mother’s Day” deserves more than just an Instagram Story. The campaign features popular content creator Satish Ray delivering a hilariously sharp message to all the kids who think a filtered throwback selfie and a cryptic caption are enough to thank their moms. In classic PSA (Public Service Announcement) style, Satish Ray calls out the trend of performative appreciation, reminding the audience that moms deserve more – like an actual gift. And that’s where boAt and Blinkit come in.
Canara HSBC Life Insurance
Canara HSBC Life Insurance Company (Canara HSBC Life Insurance) unveiled its Maa Ki Paribhasha campaign, an AI powered, digital film to mark Mother’s Day. The campaign is a heartfelt tribute to every form of motherhood, the promise of love, care, and unwavering support that transcends biological ties. Blending technology with storytelling, the entire campaign—from characters to visuals and post-production has been crafted using advanced artificial intelligence tools. Maa Ki Paribhasha marks a bold step in Canara HSBC Life Insurance’s creative journey, leveraging artificial intelligence to deliver powerful narratives that challenge conventional definitions of motherhood.
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Cloudnine Group of Hospitals
Cloudnine Group of Hospitals, India’s premier birthing center in India, is proud to unveil its 2025 Mother’s Day campaign, celebrating the profound and transformative journey of becoming a mother. This year’s campaign explores the beautiful evolution of a woman’s identity as she embraces the most meaningful title she will ever hold — “Mom.” From the emotional moment of seeing two lines on a pregnancy test to the unforgettable first ultrasound and the physical changes that transform a woman’s body into a home for her baby, Cloudnine delves into these life-changing milestones.
Heritage Foods
Heritage Foods has unveiled its latest 360-degree brand campaign, The Power of Learning over Winning—a celebration of mothers and caregivers. Timed with Mother’s Day, this campaign emphasises milk not just as a source of nutrition, but as a silent partner in a child’s growth, resilience, and learning. Inspired by the thought Learning is more important than winning, the campaign spotlights the everyday moments where mothers encourage their children to embrace progress over perfection, curiosity over competition, and lessons over short-term victories.
Himalaya BabyCare
Himalaya BabyCare has unveiled a digital video campaign for the occasion of Mother’s Day. Rooted in a social experiment, the campaign captures a moving portrayal of the tireless commitment that mothers embody— especially during sleepless nights. This year, the theme of Mother’s Day—“Strength of Love”— captures the spirit of Himalaya BabyCare’s latest campaign.
ICICI Prudential
This Mother’s Day, ICICI Prudential Mutual Fund unveils its latest brand campaign, माँ सब जानती है – a tribute to mothers who instinctively know what’s best, not only for their children’s lives but also for their futures. Rooted in the insight that mothers possess a unique blend of intuitive and practical wisdom, the campaign humorously captures the dynamic between a young, overconfident son and his sharp, pragmatic mother. Through light-hearted banter and gentle confrontations, the mother emerges as an unlikely voice of financial prudence— nudging her son from merely “saving” to smartly investing his money through a Systematic Investment Plan (SIP) in a mutual fund.
Jaypore
Jaypore, the artisanal lifestyle brand from Aditya Birla Fashion and Retail, has launched Maaeri, a Mother’s Day campaign led by Neha Dhupia. The film captures the personal bond between a mother and her child, highlighting the warmth, authenticity, and nostalgia that comes with this unique relationship. In a series of digital films led by Neha Dhupia and featuring other influential voices, Maaeri captures the quiet role reversal in modern motherhood, where a child, once guided by their mother, now leads her through the digital world. From teaching QR codes to navigating filters and virtual carts, these small, everyday moments highlight the evolving bond between a mother and her child, filled with genuine emotion, authenticity, and a touch of nostalgic charm.
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Kenstar
This Mother’s Day, Kenstar paid tribute to the women who wear multiple hats — and do it all. With the launch of its digital film, A Salute to GOAT Moms, Kenstar shines a spotlight on the everyday superstars we call mothers — women who are graceful, resilient, and often a step ahead of even Gen Z. The Mother’s Day film by Kenstar, celebrates something timeless — the relentless, beautiful, and at times hilarious effort a mother puts into nurturing her relationship with her child.
Kotak Life
This Mother’s Day, Kotak Mahindra Life Insurance Company (Kotak Life), in collaboration with creative partner Wondrlab, launched a new film that celebrates the quiet, powerful lessons passed down from mothers, not as grand declarations, but as everyday actions that shape who we become. At the heart of the campaign lies a simple, resonant truth: the greatest gift a mother leaves behind isn’t love, it’s Viraasat. Or as the brand beautifully puts it, Ma ki di hui Viraasat. The campaign, conceptualised in conjunction with Kotak Life and executed by Wondrlab, is a departure from typical Mother’s Day narratives. It moves away from sentimentality and instead celebrates the sweetness of learning, the power of routine moments and the emotional wealth passed down by mothers to their children.
MamyPoko Pants
MamyPoko Pants has introduced the thought that #WeAreAllMamy. It is a space that portrays MamyPoko Pants’ belief that it takes a village to raise a kid. To celebrate Mother’s Day, MamyPoko Pants bring alive its brand thought — #WeAreAllMamy — through an emotional film that reinforces the belief that raising a child is a shared journey. Set in an everyday home, the film captures a simple yet powerful moment between a mother, her baby, and the baby’s dadi — spotlighting how love and care transcend roles and titles. Through a tender exchange and an emotional gesture, the story gently redefines what it means to be a “mamy”.
Medibuddy
MediBuddy has unveiled a campaign—#MaxiMUMCare—to mark Mother’s Day, celebrating the tireless love and care that mothers provide throughout their lives. From standing guard through every fever to instinctively shielding her child from even the smallest discomforts, a mother’s care is deeply personal. The campaign also serves as a touching reminder that while mothers have always been our first line of care, they often overlook their own health in the process. The campaign illustrates the evolution of care—from a mother instinctively managing every small illness in her child’s life to a poignant role reversal as she begins to age and requires the same support in return.
Pepperfry
Pepperfry has rolled out its latest campaign Trying to Get It Right on the occasion of Mother’s Day. The brand celebrates the chaos behind every well-meaning plan to make Mom feel special. The campaign spotlights a familiar scene in Indian households: kids and Dad trying (and sort of succeeding) to make Mother’s Day perfect. With a blend of humour and heart, the film follows a young boy as he confidently lays out “the plan” for the day—breakfast in bed (served with care on a stylish Pepperfry breakfast table), a strict no-mess afternoon, and a veggie-loaded dinner with zero drama. Between his little sister’s excitement and Dad’s forgetful tendencies, it’s a warm portrayal of the lovable imperfection in every family’s effort.
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redBus
redBus has unveiled its new Mother’s Day Ad Campaign – Make New Memories with Maa with a short film that explores the emotional distance that builds over time and the simple joy of bridging it with a trip. The brand urges India’s busy youth to pause, take that journey with their mothers, whether it’s to reconnect or create new memories. The campaign recognises the unique bond of children with mothers and encourages them to celebrate this day by filling the empty frames of life with memories that truly matter.
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Simply Fresh
BN Group’s flagship brand, Simply Fresh’s latest campaign, #MakiKamiPooriKi, offers a message this Mother’s Day. The campaign honours not just mothers, but also those who play the role of a mother — even when life takes unexpected turns. The campaign tells the emotional story of a young girl who’s asked by her teacher to bring her mother to school — or not come at all. The next day, she walks in with her father. When questioned, she quietly explains that her mother is in heaven and that her father is her everything — her ‘complete mom.’ Her words stop the room, bringing home the campaign’s central idea: when intent is pure and love is complete, roles don’t matter.
Siyaram’s
Siyaram’s has brought out a Mother’s Day campaign called A Mother’s Love – The Only Call That Matters. The film captures a simple reality: in a world racing against deadlines, the mother’s call is the one we cannot afford to miss. Through real and emotionally grounded storytelling, the film highlights Siyaram’s enduring values, family, heritage, and meaningful connections that define who we are.
Snitch
This Mother’s Day, Snitch is encouraging people to look beyond the lens of their phones and focus on what truly matters, spending meaningful time with their mothers. In its latest digital campaign, Snitch has released a video that questions the growing trend of social media-first celebrations. The film highlights how a day rooted in deep emotional connection is often reduced to filters, captions, and online validation, subtly overshadowing the essence of what Mother’s Day is really about.
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Sujata Appliances
Sujata’s Mother’s Day campaign #MaaToWohBhiHai widens the lens to celebrate those who mother in spirit, not just in name. This year, Sujata honours the quiet strength of nannies, caregivers, and all those women who raise, comfort, and nurture like a mother, even if they’re never called one. Inspired by the insight that the last 45 years have seen a 20% rise in working women, the campaign reflects how nannies have become the silent thread holding modern motherhood together, allowing countless women to pursue their careers and dreams.
Swiggy
Swiggy presents a digital film this Mother’s Day that steps away from the conventional and dives into the tender spaces of shared grief, memory, and healing. Swiggy has collaborated with Maroof Culman, a storyteller and heritage documentarian, for direction and production of this film. At the center of the film, ideated by the in-house team, are two individuals who’ve not met before they experienced irreparable loss; a mother who lost her son, and a son who lost his mother. Both of them come together on Mother’s Day every year and bake the same cake they once made with their loved ones who are no longer in this world.
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Titan
This Mother’s Day, Titan Company unveils a campaign around its flagship CSR initiative – Titan Kanya. Titan Kanya, through its dedicated focus on structured education, has transformed the lives of over 74,000+ girls and women in FY24 across some of India’s most underserved regions. The creative film is a celebration of the power of literacy, and the evolving role of daughters in fostering education for their first role models – their mothers. Evoking a deep sense of India’s rural emotional dividend, the film beautifully captures the journey of women who, despite being deprived of formal education, have chosen to rewrite their stories.
