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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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    When Ads Feel Like Content (& When That Backfires)

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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

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Meet The Girl Behind ‘Pawri Ho Rahi Hai’ Video Trend

Shubham Sachdeva by Shubham Sachdeva
February 15, 2021
in Digital Media
A A

The internet has given us so many celebrities in the past few years. Whether it’s Youtubers like Bhuvan Bam, Ashish Chanchlani who are known for their funny content to the popular motivational gurus like Sandeep Maheshwari who have changed the mindset and lives of so many across the globe.

Source

Along with these super successful ones, there are a lot of people who went viral creating a trend on social media within days. We get to see so many of them these days and there is a video named ‘Pawri Ho Rahi Hai’ trending all across social media. Many creators and brands their versions of this trend and knowing the popularity of this video, there is a curiosity among the online audience to know about the girl behind the trend.

View this post on Instagram

A post shared by Dananeer | 🇵🇰 (@dananeerr)

Without wasting more time, let us tell you that her name is Dananeer Mobeen. She is a 19-year-old Pakistani content creator and influencer. Having over 458K followers on Instagram, she creates content on make-up and fashion trends along with sharing her opinion on topics like mental health issues.

Checking her Instagram profile, we got to know that she loves cooking, traveling and of course makeup.

She got viral after music composer, Yashraj Mukhate recreated Dananeer’s viral video into a catchy song.

Hello everyone, pawri horai hai? 🥳🙊 pic.twitter.com/pfIkRdkbKc

— Dananeer Mobeen 🌻 (@DananeerM) February 14, 2021

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Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

Mother Dairy Eyes Rs 24,000 Crore Revenue In FY27, Plans Expansion Beyond Core Markets

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