Lotus Herbals has announced the appointment of Puja Singh as AGM Marketing. In this role, Singh will oversee Marketing and Brand operations for the portfolio including Lotus Herbals, Lotus Dermabotanics, Lotus Makeup, Lotus Organics+, Lotus Botanicals, and Dermacy.
Singh joins Lotus Herbals after her tenure leading Marketing and Innovations at McNROE Consumer Products. Her responsibilities include brand strategy, positioning, and managing celebrity and influencer campaigns to drive awareness and e-commerce conversions. She also has full P&L accountability, including managing marketing budgets and optimising costs for revenue growth.
Singh previously worked with Lotus Herbals as Marketing Manager for the Make-up division and EBOs, where she contributed to the launch and repositioning of Lotus Makeup. Her prior experience with the brand provides context for her current role in managing its expansion.
In her new role, Singh will focus on scaling the brand’s presence across digital and traditional channels, with attention to the organic and dermat skincare segments.
