Lauritz Knudsen Electrical and Automation (formerly L&T Switchgear), an Indian electrical and automation company, recently unveiled its new integrated marketing campaign featuring Mumbai Indians and its players. The brand has rolled out a new TV Commercial, highlighting the strong contribution made by the brand to India’s progress.
As the Principal Partner of Mumbai Indians, Lauritz Knudsen is leveraging cricket’s massive audience through compelling storytelling. Led by a TVC, the integrated campaign aims to increase brand familiarity across India while reaffirming Lauritz Knudsen’s category leadership.
Titled Who am I? the TVC features Mumbai Indians’ star players— Rohit Sharma, Hardik Pandya and Suryakumar Yadav (SKY). Lauritz Knudsen Electrical and Automation is a part of the Schneider Electric group in India.
The campaign has been developed by Saatchi & Saatchi India, part of Publicis Groupe India.
Link to the ad campaign:
Rajat Abbi, Vice President, Marketing, Greater India, Schneider Electric, commented, “Our partnership with Mumbai Indians’ is more than a marketing initiative—it’s a narrative that bridges the worlds of sports and technology. The campaign showcases the strong contribution made by Lauritz Knudsen to India’s resilient growth through its technologically advanced solutions, narrated in a lighthearted manner by Mumbai Indians star players”
