LALIGA has introduced its fresh brand and strategic positioning, encapsulated by the slogan “The Power of our Fútbol.”
This unveiling serves as a renewed affirmation of the competition’s dedication to inspiring and generating a beneficial influence on society.
This transition mirrors the progression experienced by LALIGA in the past ten years, encompassing its expansion in size and increased international recognition.
Over the past decade, the competition has emerged as the foremost football ecosystem globally, boasting the most extensive international network among sports entities. Presently, it operates in 41 countries through 11 offices and a network of delegates.
During this period, it has witnessed consistent growth across all aspects and has solidified its status as a brand acknowledged in national and international reputation rankings.
Ángel Fernández, LALIGA’s Head of Global Brand & Strategy, expressed “Over the past 10 years we have taken on the responsibility to inspire people through the positive values of our sport, something we consistently demonstrate through our clubs, our fans and our entire ecosystem of competitions and related activities.”
Fernández also added, “The new brand is a symbol of this change, the representation of “THE POWER OF OUR FÚTBOL,” with which we want to reaffirm the pride of being part of a competition that inspires us all and helps us to grow as people and as a society.”
New branding: Highlights, Logo, and Color Scheme
Next season… ⏳#LALIGA pic.twitter.com/sBFyRLSLAU
— LALIGA English (@LaLigaEN) June 4, 2023
Introducing LALIGA, written in all caps as a single word, reflecting the strength and essence of our football. It symbolizes a league that upholds regulations, embraces social responsibility, and actively combats discrimination.
The new brand logo for LALIGA features the initials “LL,” drawing inspiration from two significant moments in football. It captures the excitement of players celebrating goals by forming the letter “L” with their bodies, as well as fans expressing their support by creating an “L” shape with their arms during moments of triumph and achievement.
LALIGA has adopted a vibrant coral color (Pantone Red 032C) as its new corporate hue, representing the exhilaration, passion, and energy associated with football. This dynamic color choice reflects the pride and excitement that LALIGA brings to the world of soccer.
Campaign and Implementation of the New Branding
The new visual identity will have a significant influence not only on the 42 clubs comprising LALIGA, who will proudly display the new logo on their kits, but also on the expansive community of over 185 million users engaging with LALIGA’s digital platforms.
Furthermore, fans of the competition will have the opportunity to immerse themselves in the change, experiencing it firsthand in stadiums, televised broadcasts, digital spaces, and other extraordinary experiences that extend beyond the scope of the competition.
The upcoming LALIGA image campaign, set to be unveiled in mid-June, will effectively embody the new strategic positioning and convey the powerful message of “THE POWER OF OUR FÚTBOL.”
By forging alliances with new strategic partners like EA Sports, LALIGA is actively establishing the groundwork for a revolutionary football experience starting from the 2023/2024 season. This endeavor aims to bridge the gap between the physical and virtual realms, enhancing broadcasting capabilities, and fostering an unwavering dedication to grassroots football by both entities involved.
