Greaves Electric Mobility has appointed Pranesh Urs as Head of Marketing. In this role, he has been responsible for leading the company’s marketing strategy, brand positioning, consumer engagement and integrated communication efforts as it continues to expand its presence in India’s electric mobility sector.
Urs has updated his professional experience on LinkedIn to reflect the new role.
Prior to joining Greaves Electric Mobility, Urs has served as Co-Founder and Chief Marketing Officer at Zuperspeed from June 2025 to February 2026 in Bengaluru. Before that, he worked at Ather Energy as Vice President and Head of Marketing from December 2022 to June 2025 in Bengaluru.
Earlier in his career, Urs has spent over six years at Samsung Electronics as Director Marketing from July 2016 to July 2022 in Gurgaon. Before Samsung, he worked at HP as Country Marketing Manager for Laptops and Tablets from September 2011 to July 2016 in Gurgaon. Urs has also worked in the agency ecosystem, serving as Director – Brand Communications at DDB Mudra Group from August 2009 to September 2011 in Bengaluru, managing the Hewlett Packard India enterprise business and imaging and printing accounts across the Asia Pacific and Japan region.
Earlier roles include Brand Director at Bates CHI and Partners from July 2008 to August 2009 in Bengaluru. He began his corporate career at Ashok Leyland as Manager – Product Development from July 2004 to June 2007 in Chennai. Prior to entering the corporate sector, Urs has served in the Indian Air Force as a Flight Lieutenant from July 1998 to July 2004 in Jaisalmer, where he has worked on maintenance, repair and overhaul of aircraft support and common user vehicles.
