Ferrero India, part of Ferrero Group, has launched a new campaign for Confetteria Raffaello – “Say Hello with Raffaello”, starring Medha Shankr. The new film captures the emotional essence of the brand, enjoying moments that don’t need grand words but just a thoughtful gesture.
The new Raffaello film showcases the brand’s blend of indulgence and warmth, which strengthens human bonds. It tells the story of Raffaello’s unique layers of fragrant coconut flakes, smooth and creamy filling, and the delicate core of a whole almond.
Set in a cozy café, the film narrative unfolds with Shankr sharing a light-hearted coffee date with a young man. As he intently sketches her portrait in a notebook, Medha curiously asks what he’s drawing. She takes the notebook and is surprised to find a charming portrait of herself, an unexpected gesture that delights her. Touched by the moment, the man offers her a Raffaello, asking shyly, “Be mine forever?” Medha responds with a warm smile and a heartfelt “yes.” As they share a glance filled with quiet affection, Medha closes the film with “Even when you’re not listening, love is calling your name out.”
“With our latest film, we continue to build on Raffaello’s emotional universe, one that’s pure, soft, sincere and deeply relatable. With Medha continuing to represent the brand, this film captures a slice of everyday romance that feels both genuine and meaningful.” Zoher Kapuswala, Marketing Head, Pralines, Ferrero India said while speaking on the campaign.
