Euler Motors has elevated Pallavi Arora to Associate Vice President of Marketing. She has been associated with the company for over six years now and has played a key role in strengthening the brand’s position in India’s electric vehicle industry.
She announced the same in a LinkedIn post.
In her new role, Arora will lead Euler Motors marketing strategy, focusing on growing commercial EV market share, strengthening brand communications, driving high ROI hyper local digital campaigns, and expanding key initiatives.
Arora’s journey with Euler Motors began in February 2020 as Senior Manager Marketing, where she built the brand’s early presence and used influencer communities to drive engagement.
Between April 2022 to February 2026, Arora moved into the role of Assistant General Manager Marketing, leading initiatives such as the Built to Carry campaign for the HiLoad EV and launching the ‘EV Ki Pathshala’ educational series.
Prior to her time in the EV sector, Arora worked as Manager Corporate Communications at Mahindra Holidays and Resorts India from February 2019 to January 2020, where she handled corporate messaging for the brand.
Before that, she spent four years at technology startup Cube26 from September 2014 to December 2018 as Associate Manager Corporate Communications, where she helped launch nine products, including hardware devices and mobile applications.
Earlier in her career, Arora gained experience across the entertainment and agency sectors. From April 2014 to May 2015, Arora worked as Senior PR Executive for Warner Bros Pictures, managing PR for studio film releases in India and coordinating with international teams.
