Eggfirst has released an anthem, which captures the essence and life at the agency in a fun, quirky and creative song- “Ande Ka Funda”. The title and tune, reminiscent of an iconicsong from the movie- Jodi No 1, Eggfirst’s anthem is catchy and sure to keep you humming.
While the world was rollicking to the tunes of Natu Natu two weeks back, the advertising agency was involved in the process of giving a fun, energetic and foot-tapping anthem, which showcases the culture and work life of employees working in their office.
The anthem, with its out-of-the-box lyrics, has become a viral sensation, and is gaining popularity every passing second! Special kudos to the Creative Director, Eggfirst and anthem lyricist- Patanjali Patnaik or Pats as he is fondly called, for giving catchy and offbeat lyrics, that go something like this-
“Pagle yahaan panpe,
Khub khushiyaan yahaan khanke,
Aur soch ke visphot se
Kaayanaat dhanke”
Pats shared his opinion on his anthem and said,
“Just being here makes you feel alive. And this culture has been an inherent part of the agency from the very beginning. The youthful energy and grey-haired-wisdom live, brainstorm, work, party, and chill together like a family. And what really binds us all together, are our values of commitment and integrity, which have remained constant through the years.”
Talking about the anthem, Ravi Banka, Managing Director and Founder – Eggfirst, said
“TGIM – Thank God It’s Monday – this sums up the culture at Eggfirst. And the Eggfirst Culture Anthem truly captures this sentiment. Apart from having some deep, meaningful lyrics, it’s just such a fun watch! The energy is palpable and yahan mad hai har bandi aur banda!”
The virulent song with its expressive lyrics describes the life and times of people who work at Eggfirst and sums up the culture at the agency. Its fun to watch with the madcap energy shown in the anthem, which reflects the agency’s values and culture.
It is heartening to see that the entre Eggfirst family participated in making this anthem worth remembering.
About Eggfirst
Eggfirst is a full-service advertising agency that offers a complete range of mainstream advertising as well as digital marketing services. With 16+ years of work experience, they are experts at understanding a brand and its requirements, offering compelling creative solutions!
