The 20-year old deal of Domino’s with Coca-Cola ended as the pizza giant was looking to cut off its cost. Rival brand PepsiCo replaced Coke.
A Jubilant Food-Works (JFL) spokesperson revealed about this “We have enjoyed a strong partnership with Coca-Cola India over the last 20 years. As we look to build our business for the next phase of growth, we have initiated a process to look at various options and identify the right beverage partner who can help strengthen our beverage portfolio and drive growth,” she said.
The new deal has provided PepsiCo opportunities for sampling and consumer connect
“Large food chains may switch their beverage exclusivity for better commercial terms and stronger advertising and marketing support. Sometimes it may also be to shake up the status quo by injecting a competitive element,” Lloyd Mathias, former senior PepsiCo executive and the business consultant said.
Which soft drink brand other restaurant chains operate with?
McDonald’s has always been associated with Coca-Cola, while Pizza Hut, KFC and Taco Bell, has a partnership with PepsiCo.
Domino’s in India
Domino’s has over 100 outlets in India and dominates other quick-service restaurant chains in the country. this will have a negative impact on the sales of Coca-Cola as Domino’s popularity can certainly empower its rival PepsiCo with a raise in sales.
India is an important market for Domino’s as JFL is looking to boost profitability. It generates profit mainly on Domino’s everyday value pricing and menu innovations.