Dinshaw’s has launched its ‘Dildaari’ campaign featuring Vinod Kambli, introducing a new cone format with three times more solid chocolate at the bottom. The campaign has focused on enhancing the final bite of an ice cream cone, positioning it as a key part of the consumption experience.
The brand has reworked its cone offering by increasing the chocolate content at the tip, aiming to differentiate the product within the category. The campaign has been built around the idea of adding value to a commonly anticipated moment in the ice cream-eating experience.
The campaign film has been led by Kambli and has drawn on themes of nostalgia and generosity. It has been anchored in the line, “Jinko life mein thoda kam mila, unke liye thoda zyada,” aligning the product feature with a broader narrative.
The new 3x chocolate cone range has been made available in nine flavours, including Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White.
The campaign has been developed by Womb and rolled out during the summer season, coinciding with the cricket calendar.
“We have always believed that the most meaningful innovations come from understanding what consumers truly love. For many people, the last bite of a cone is the most satisfying part of the experience. By making it richer and more indulgent, we wanted to create something that feels both joyful and thoughtful. ‘Dildaari’ is our way of celebrating the spirit of giving a little extra in a way that feels simple, relatable and memorable.” — Zervin Rana, Director, Dinshaw’s
“Sometimes life is a bit unfair and full of inequalities. But life is also a great equaliser. Not necessarily in big, dramatic ways. But in small, unexpected joys. Our latest campaign for Dinshaw’s is built on this simple idea, “Jinko life mein thoda kam mila… unke liye thoda zyada.” This thought fitted seamlessly into Dinshaw’s philosophy of Dildaari in the form of 3X chocolate tip. We wanted someone who’d lived this journey. It needed a Vinod Kambli to bat for us: raw talent, early brilliance, an unfinished journey and that feeling of “How much more in life he deserved.” — Gunjan Gaba, Senior Creative Partner, Womb
