Croma has appointed Piush Kothari as its Chief Customer Experience Officer, marking a strategic move to strengthen its omnichannel customer journey. In his new role, Kothari will focus on enhancing end-to-end consumer experience across both physical stores and digital platforms, with an emphasis on customer-centric innovation and engagement.
Kothari announced the update via his LinkedIn.
Before taking on this role, Kothari spent nearly six years within the Disney and JioHotstar ecosystem. In his most recent role, he was the Head of Product, Growth, Partnerships and International Expansion, at Disney+ Hotstar from November 2024 to March 2026, and also led Corporate Office and Strategic Projects.
He also worked as Head of Business Operations at Mashal Sports, and represented Disney as a Nominee Director on the Board of Mashal Sports, the organisation behind the Pro Kabaddi League.
Prior to this, Kothari served as Head of the Group Executive Office at Welspun Group from December 2018 to September 2019, where he worked on strategic initiatives across the group.
Earlier, he spent over five years at Aditya Birla Group, being promoted to Joint President and Business Head – Digital, Analytics and Strategy at Aditya Birla Idea Payments Bank from August 2016 to December 2018, from the post of Vice President in the Chairman’s Office at Aditya Birla Group from April 2013 to August 2016. Before this, he was also associated with Accenture and Shell.
