Cheil India has unveiled a CGI film to introduce the Samsung Galaxy F70e 5G as part of the ‘Fame Up’ campaign.
The campaign targets young creators who work consistently but remain largely unseen, positioning the device as a tool that helps them step into visibility. The central idea is expressed through a visual metaphor of rising, standing apart, and being noticed.
Samsung Galaxy F70e 5G features a portrait camera designed to keep subjects in focus, a 6000mAh battery for extended usage, and a 120Hz refresh rate for smooth scrolling and transitions.
Set in an urban environment, the film opens with the ground splitting apart, from which the Samsung Galaxy F70e 5G rises on a circular platform. The device continues upward beyond the city skyline, moving away from the surrounding environment. As it reaches its peak, a spotlight focuses on the phone. The film concludes with the line, “It’s time to Fame Up.”
The campaign uses CGI to present elevation as progress, framing the city as a stage and the spotlight as a marker of visibility.
Credits:
Agency: Cheil India
