Marketing

Qoruz has integrated YouTube Creator Partnerships API, becoming one of the first companies in India to...

MS Dhoni Invests In Kuku, Joins As Kuku TV Brand Ambassador

Indian cricketer MS Dhoni has invested in Kuku, an AI-driven mobile-first storytelling platform, and has joined...

Indian Golf Premier League Ties Up With AM Green As Title Sponsor

The Indian Golf Premier League (IGPL) has onboarded AM Green as its title sponsor, rebranding the...

IRCTC Acts On Vande Bharat Food Complaint, Issues Notice To Amul

The Indian Railway Catering and Tourism Corporation (IRCTC) has initiated action following a food safety controversy...

Marketing Without Guesswork: The Rise Of AI-Led Decision Making

The marketing industry has always had an uncomfortable relationship with uncertainty. Campaigns that looked perfect on...

Google India Partners BCCI For IPL 2026, Brings AI Mode To Live Match Experience

March 27, 2026

Google India and the Board of Control for Cricket in India (BCCI) have formed a new...

Yami Gautam Dhar Roped In As CaratLane’s Brand Ambassador

CaratLane has named Yami Gautam Dhar as its brand ambassador, aligning with the brand’s positioning of...

Zydus Wellness Enters Hydration Space With Milind Soman As Brand Ambassador

Zydus Wellness enters the performance hydration segment with Glucon-D Recharge, tapping into rising fitness and wellness...

Raghav Chadha Flags Misleading Labels On Packaged Beverages

Aam Aadmi Party MP Raghav Chadha has raised concerns over misleading branding in packaged beverages, highlighting...

Kedar Apte To Exit Mahindra Group After 3 Years