Santoor Shower Gels, part of the Santoor portfolio from Wipro Consumer Care and Lighting, has onboarded actor Sreeleela as its brand ambassador and has launched a new campaign titled ‘Sandalwood Ka Remix’.
The brand has introduced its sandalwood ingredient in a liquid body wash format aligned with evolving bathing routines. The range has included formulations infused with sandalwood and gardenia extracts, focusing on skin softness and glow, with a pH-balanced profile designed for regular use.
Through the ‘Sandalwood Ka Remix’ campaign, the brand has positioned sandalwood in a modern context. The campaign has presented the ingredient with a contemporary approach while retaining its association with the brand’s legacy.
The campaign has been conceptualised by Ogilvy and has been rolled out across television and digital platforms as part of an integrated outreach strategy.
The Santoor Shower Gel range has been made available in multiple variants, including Saffron & Marigold and Lemon & Frangipani, priced at Rs 135 for 250 ml across retail stores and online platforms.
“Sandalwood has always been at the core of Santoor’s heritage. With Santoor Shower Gels, we are reimagining this timeless ingredient in formats that are relevant to today’s consumers. As we take this step forward, it was important for us to partner with someone who reflects this blend of tradition and modernity. We are delighted to welcome Sreeleela on board as the face of Santoor Shower Gels. Her vibrant screen presence and contemporary appeal align well with the brand and our consumers.” — S. Prasanna Rai, Senior Vice President – Marketing, Wipro Consumer Care and Lighting
“I have always associated sandalwood with timeless beauty and care. What I love about Santoor Sandalwood Beauty Wash is how they’ve given this classic ingredient a modern twist. The idea of ‘Sandalwood Ka Remix’ felt very relatable to me, it reflects how our generation blends tradition with a fresh perspective. I’m delighted to be the face of Santoor Shower Gels and to be part of this exciting journey.” — Sreeleela
