WPP Media has bagged JLR’s global integrated media mandate following a multi-agency review process conducted by the luxury automobile maker, sources close to the development told Marketing Mind.
The development has followed a recent review process conducted by the luxury automobile maker for its advertising and media business.
JLR had earlier worked with multiple agency partners across creative and media responsibilities as part of its global communications operations.
Jaguar Land Rover operates as a wholly owned subsidiary of Tata Motors and continues to strengthen its presence across global luxury automobile markets, including India.
