Fortnightly Social Media Roundup: From AI Packages To Creator Upgrades, Platforms Expand Offerings
The social media landscape continues to evolve at a rapid pace, with platforms increasingly investing in...
Feature
Dentsu India Wins Tata Group’s Integrated IPL Media Mandate
Dentsu India has won the integrated media mandate for the Tata Group’s Indian Premier League (IPL)...
Can Legacy Remain A Differentiator In Modern Marketing?
Marketing today moves at an incredible pace. New trends emerge almost every week, brands compete aggressively...
Z Partners With FIFA To Broadcast 39 Global Football Events In India Till 2034
Zee Entertainment Enterprises has partnered with FIFA to broadcast 39 global football events in India between...
L’Oréal India Awards Media Mandate To Publicis Groupe’s Zenith
L’Oréal India has awarded its media mandate to Publicis Groupe’s Zenith. Sources close to the development...
Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life
Some people talk about their careers like a timeline, job titles, milestones, promotions. Neha Markanda talks...
Cheil India Wins Samsung India Rs 300 Crore Consolidated Media Mandate
Sources close to the development confirmed this to Marketing Mind. The mandate has been estimated at...
Why “Aaya Mausam Thande Thande Dermicool Ka” Still Defines Indian Summer Nostalgia
Some advertisements are remembered for a while, but a rare few become inseparable from the memories...
The Biggest Mistake Marketers Make Is Assuming Consumers Wake Up Thinking About Brands: Nikhil Sharma
In an era where consumer attention spans are shrinking by the scroll and premiumisation has become...
World Marketing Day: How Everything Changed, But Nothing Changed
Ask ten people what marketing means and you will get ten different answers. Textbooks offer frameworks....
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