Advertising

May 5, 2026

The Goafest has returned with the second edition of ‘Advertising Plays’, a sports and wellness initiative...

popkorn Wins Creative Mandate For The Coffee Bean & Tea Leaf India

May 5, 2026

Ekaagra, the master franchise partner for The Coffee Bean & Tea Leaf (CBTL) in India, has...

Aptronix Launches ‘Big & Beyond’ Campaign With Akkineni Naga Chaitanya & Sobhita Dhulipala

Aptronix has launched its new brand campaign, ‘Big & Beyond Aptronix’, featuring Akkineni Naga Chaitanya and...

Colgate-Palmolive India Launches ‘Every Colgate Smile Has A Story’ Campaign

Colgate-Palmolive (India) has launched a new campaign platform titled ‘Every Colgate Smile Has A Story’, focused...

Art-e Mediatech Bags IndiaMART’s Social Media Mandate

Art-e Mediatech has secured the full social media mandate for IndiaMART, one of India’s largest B2B...

Madison Media Wins Jindal Stainless’ Media AOR

Jindal Stainless has appointed Madison Media as its Media AOR following a multi-agency pitch. The agency...

Trust, Not Reach, Is Becoming The Real Currency Of Influence: WPP Media’s Sairam Ranganathan

by Masaba Naqvi

There has always been that moment. You are mid-scroll, half-watching a match, half-living on your phone,...

7 Campaigns That Turned Insight Into Impact

Great advertising often lies in the ability to say, “that’s so true,” before you even realise...

When A Photocopy Wasn’t Paper But Parle’s Kaccha Mango Bite

There have always been ads, and then there have been ads that have quietly slipped into...

PivotRoots Elevates Milan Modi To Senior Director – Paid Media