22feet has secured the digital mandate for Royal Canin India, strengthening the brand’s efforts to build deeper connections with pet parents through a digital-first approach. The partnership will see the agency handle end-to-end digital strategy, social media marketing, influencer collaborations and content-driven brand storytelling for the pet nutrition brand.
As part of the mandate, the focus will be on encouraging a shift in pet parenting habits, from instinct-driven choices to science-backed nutrition decisions. Through targeted digital communication and educational content, Royal Canin aims to raise awareness around breed-specific and condition-specific nutrition, helping pet parents make more informed choices for their pets’ overall wellbeing.
The digital initiative is expected to further Royal Canin’s mission of driving informed and responsible pet parenting across India.
Speaking on the new partnership, Prateek Sayal, Marketing Director India – Rapid Growth Markets, Royal Canin said, “At Royal Canin we are trying to build a modern digital first consumer marketing muscle by blending brand building principles of legacy brands with modern disruptive digital first thinking of a digitally native brand. We are super happy to have 22feet on board. In a short span since 22feet has been on board, we have delivered category beating sales growth and seen a 20%+ increase in brand equity establishing Royal Canin as one of the top pet food brands in the country.”
Shikha Davessar, Managing Partner, 22feet added, “The pet care category in India is at an exciting inflection point, and Royal Canin is one of the leading names driving that momentum. This win deepens our portfolio in a category we understand well. At 22feet, we believe in building experiences that move people to act, and we look forward to applying this belief to a brand that genuinely aims to connect with pet parents in India.”
