Havas Media India has been appointed as the Media Agency on Record (AOR) for Matrimony.com, expanding the agency’s growing portfolio in South India.
As part of the mandate, Havas Media India will handle integrated media strategy, planning and buying for Matrimony.com across digital and traditional platforms. The partnership will leverage the agency’s data-led planning tools, AI-powered consumer intelligence and integrated media capabilities to strengthen consumer engagement and support business growth.
Headquartered in Chennai and listed on the BSE and NSE, Matrimony.com operates several matchmaking platforms including BharatMatrimony, Elite Matrimony, Tamil Matrimony, Telugu Matrimony, Kerala Matrimony and over 300 community matrimony services, catering to diverse regional and socio-economic audiences across India.
The account win further bolsters Havas Media India’s momentum in the South market, where the agency has expanded its regional footprint through leadership hires, operational growth and an increasing roster of South-based brands. The South operations are led by Sujata Singh, who brings over two decades of experience across companies including Amazon India, GroupM, Omnicom and IPG Mediabrands.
Arjun Bhatia, Chief Marketing Officer, Matrimony.com, added: “As the leader in online matchmaking in India, Matrimony.com serves millions of consumers across diverse languages, communities and geographies. Partnering with Havas Media India is an important step in our journey – their integrated media ecosystem, AI-led capabilities and sharp consumer insight will help us scale our brands with greater precision and impact. We look forward to building a strong, outcome-driven partnership that further cements our category leadership.”
Mohit Joshi, Chief Executive Officer, Havas Media Network India, said: “South India continues to be one of the most dynamic and opportunity-rich markets for brands today. The Matrimony.com mandate is a significant win for us, not only because of the scale and legacy of the brand, but also because it reflects the growing strength of our integrated capabilities in the region. We are continuing to invest aggressively across talent, technology, AI-powered solutions and regional expertise to build future-ready growth models for brands.”
Uday Mohan, Chief Operating Officer, Havas Media India & Havas Play, added: “Matrimony.com is a category-defining brand with deep cultural relevance and a strong consumer connect across India. This partnership is an exciting opportunity to build meaningful and data-driven media experiences that create real business impact. Our South operations have seen tremendous momentum over the past year, and this win further reinforces our position as a strong integrated media partner for brands looking to scale in the region.”
